About Us

At IMAGE identity, our goal is to make the world an extraordinary place to work and shop, one brand at a time. We are a Boston area brand dynamics firm that focuses on developing brand responsibility and brand advocacy at all levels of an organization.

IMAGE identity’s President Dave Lubelczyk and his team of business professionals are committed to developing unique client solutions which achieve results.

Dave Lubelczyk: President

Dave is a branding columnist, business author, and brand dynamics consultant who preaches brand responsibility to companies of all sizes.

For over fifteen years, he has provided creative and consulting services to large corporations, non-profit organizations, and small start-up companies. Using his own unique blend of organizational and brand development, he currently assists a multitude of companies in all types of industries to create extraordinary experiences for both their customers and employees.

Dave’s monthly business column (Minding Your Own Brand) has appeared on numerous business websites and has been published in trade journals and local business publications. Recently, he published his first book, MYOB: mind your own brand. This book is a collection of his articles which were designed to make the reader think differently about how to manage their brand.

Dave holds a Bachelor of Science degree in Business Administration and Marketing from Bryant University, and has completed several advertising design courses at Rhode Island School of Design.

Project Teams

IMAGE identity is a virtual firm which builds unique teams based on the scope of the assignment. Unlike firms that rely solely on the staff at hand, we call upon our extensive network of expert professionals. By leveraging our resources and strategic partnerships, we are able to handle any specific client need by assembling the ideal team for a project.